Why do want to work here?  Base your answers on fact and refer to specific characteristics of the organization.  “Because of what the company does and how it does it. According to my research so far, this company stands out in the areas of fiscal stability, competitiveness in the market, as well as ethical policies in employee relations…”  Do not reply with irrelevant banter like “it’s really close to where I live…” or “I hear you guys are good to employees…”

What do you expect in this position that you were not getting in the job you had before?  Avoid answering with anything relating to salary.  Stick with sincere, goal oriented answers like, “the opportunity for long-term growth…” or “the potential to make significant contributions…”