An often misunderstood aspect of a successful job search campaign is the concept of personal branding; and he benefits speak for themselves. As Martin Yate puts it:

“…if you get personal branding right, you will attract your ideal opportunities rather than having to seek them out.”

Actually, he was quoting William Arruda and Kirsten Dixson in their new book “Career Distinction: Stand Out by Building Your Brand.” Imagine that you are going about your business and get a call in the middle of the workday from a recruiter; or someone in oyur network. They’ve got a line on a job for you, at a hefty pay increase and plenty of time off.

That’s what powerful personal branding can do if it is properly managed: bring opportunity to you. To build your brand, you must start like any business and do some reflection. “Who are you?” “What do you want your brand to be?” “What do you want to be known for?” Get a solid mental picture of these attributes and put them on. Like a great suit, they should fit perfectly.

By living out your personal brand, you will exude confidence and attract opportunity.