I was reading a blog post recently about how the hiring process was largely broken because companies were concentrating too much on the process itself; not the people. Then it went on to say that the next great thing in online recruiting is the Employer Video Feed. The blog post said that it put more of a human face on the company, instead of a brown-paper wrapped job listing.

Don’t get me wrong; I am all for video feeds. However, they must be done properly to be effective. By “properly” read: professionally produced. Although there are no guarantees, chances are that a professional will represent the company brand a lot better than rank amateurs sharing a camcorder and a bottle of tequila.

 Could you imagine corporate HR cheesing it up in a “let’s get friendly” video job post? (Queue up Karen Carpenter, please)

Video feeds are becoming an important part of the 21st century marketing mix. With video production, you definitely get what you pay for!